AI+ Marketing™

Price
Net: 397,00 €
VAT.: 75,43 €

Duration
1 day

For companies and job seekers:
this course is 100% fundable!

Location

Course Language
English

Training Solutions
WalkIn^®

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Current marketing practices are changing rapidly: automation, data intelligence, and creative AI impulses are shifting strategies, working methods, and decision-making processes. This continuing education course provides guidance in an environment where analysis, content design, and campaign management are increasingly shaped by intelligent systems.

Key topics

AI-supported HR processes and talent analysis.
Automated recruiting workflows and text automation.
Data-driven decision-making models for HR.
Responsible AI fundamentals for fair procedures.
Trend topics such as skill mapping, workforce insights, and adaptive HR tools.

Prerequisites
Basic knowledge of HR or organizational processes and openness to data-centric work.

Target group
Professionals from human resources management, organizational development, or strategic areas who want to apply AI-based HR methods.

The content sharpens the eye for modern marketing innovations and opens up ways to confidently and creatively shape digital developments with AI technologies.

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course content

Introduction to AI in Marketing

Understanding AI and its core components
Historical context and development of AI in marketing
AI technologies that are changing marketing
Applications of AI in marketing

AI-driven content strategy and personalization

Introduction to AI in content marketing
Personalization through AI
Implementing AI in your content strategy

AI in social media and email marketing

AI integration in social media marketing
Using AI for successful email marketing

Using AI for marketing analysis

Introduction to AI-powered analytics
Predictive analytics and consumer behavior
Measuring and optimizing campaign effectiveness

Ethical considerations regarding AI marketing

Ethical use of AI in marketing
Compliance with legal regulations and standards
Implementation of ethical AI marketing practices

Development of an AI-supported marketing strategy

Strategic planning with AI
Implementing AI in marketing strategies
Creating a scalable AI marketing plan

AI integration in multichannel marketing campaigns

Integration of AI into multichannel strategies
Measuring the effectiveness of AI-supported campaigns
Future trends in AI and multichannel marketing

Optional module: AI agents for marketing

Understanding AI agents
Case studies
Practical exercises with AI agents

Your training will be 100% funded

Our funding schemes are available exclusively to participants who live or work in Germany. Funding is not available outside Germany.

For career starters, job seekers, career changers, startups, experienced professionals, those looking to advance their careers, specialists, etc.

The QCG program for everyone in the company

Further information

The education voucher for all job seekers

Further information

Frequently asked questions

What are the practical benefits of AI+ Marketing™?

The course shows how AI is used in marketing—for data-driven strategies, automated processes, and creative content with impact.

Who is AI+ Marketing™ suitable for?

Ideal for people in marketing, sales, communications, or content who want to work more efficiently and future-proof their work with AI—without any prior programming knowledge.

What is different in your job after AI+ Marketing™?

Routine tasks are automated, texts are created faster, and campaigns are planned more precisely. Marketing is becoming more data-driven—and measurably more successful.

Do you need to understand technology to use AI+ Marketing™?

No—the course focuses on simple explanations, intuitive tools, and direct application. What's important is curiosity, openness, and digital thinking.

Is AI+ Marketing™ more strategic or operational?

Both: It teaches the basics, highlights current trends, and provides concrete applications for everyday use and campaigns—from planning to analysis.

Which AI tools and platforms are used?

The course introduces practical marketing tools such as HubSpot, Copy.ai, and ActiveCampaign, which are used for AI-powered content, automation, customer data analysis, and campaign optimization.

What tasks does AI perform in everyday marketing?

It creates content, identifies target groups, evaluates campaigns, generates headlines, plans automated processes, and provides data-based recommendations.

What skills are developed through AI+ Marketing™?

The course teaches AI understanding, tool competence, creativity with AI, data-based campaign management, and strategic thinking in digital marketing.

Do you have any further questions? Please contact us.

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0800 258 258 055

website@newhorizons.de

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