AI+ Sales™

Price
Net: 397,00 €
VAT.: 75,43 €

Duration
1 day

For companies and job seekers:
this course is 100% fundable!

Location

Course Language
English

Training Solutions
WalkIn^®

Request a consultation Add to favorites Print as PDF

Artificial intelligence is becoming an integral part of modern sales strategies. Real-time analysis, automated processes, and accurate forecasts are changing how markets are understood and customer relationships are shaped. This training course provides in-depth knowledge of AI in sales and explains current developments in a clear and practical way.

Key topics

AI in modern sales management.
Data analysis, forecasting models, and sales forecasts.
Automated lead evaluation and customer interaction.
Generative AI for texts, offers, and sales documents.
Legal, ethical, and organizational framework conditions.

Prerequisite
Experience in sales or sales-related functions.

Target audience
Sales managers, executives, business and marketing professionals, and decision-makers with an interest in AI-supported sales processes.

The content provides guidance in a dynamic environment and promotes a reflective, strategic approach to AI as a central tool of modern sales work.

Print as PDF

course content

Introduction to Artificial Intelligence in Sales

Fundamentals of AI
Historical development and evolution of AI in sales
AI tools and technologies that are transforming sales
Advantages and challenges of introducing AI in sales
Practical examples and applications of AI in sales
The future of AI in sales

Understanding data in sales

Categories of sales data
Techniques for effective data collection
Fundamentals of data analysis and interpretation
Methods of data management
Principles of data protection
Data integration in CRM systems
Overview of analysis tools
Ethical use of sales data
Case studies: Data applications in the real world

AI technologies for sales

Introduction to machine learning in sales
Predictive analytics: Forecasting sales trends
NLP: Improving customer interaction
Chatbots: Automating customer service
Segmentation: Tailored customer experiences
Personalization: Adapting sales approaches
Recommendation engines: Product suggestions
Sales automation: Optimizing sales processes
Performance analysis: Measuring sales effectiveness

Implementation of AI in CRM systems

Fundamentals of CRM systems
Integration of AI into CRM systems
Lead evaluation
Customer information
Sales automation
Personalized communication
Chatbots in CRM
Gaining actionable insights from data
Case studies

Sales forecasts with AI

Introduction to sales forecasts
Overview of prediction models in forecasting
Data preparation for analysis
Identification of sales patterns and trends
Improving forecast accuracy
Important AI tools for forecasting in AI
Use of real-time data for forecasting
Developing forecasts for different outcomes
Measuring the success of sales forecasts

Improving sales processes with AI

Task automation
AI-driven email marketing
Social media with AI analytics
AI-supported lead generation
Customer segmentation
Optimization of sales visits and calls
Content customization with AI insights
Real-time monitoring of sales activities
Upselling and cross-selling with AI

Ethics and AI bias

Ethical use of AI in sales
Recognizing bias in AI systems
Reducing bias
Transparency in AI decisions
Accountability for AI actions
Protection of customer data
Compliance with legal regulations
Building customer trust through ethical AI
Anticipating ethical issues as AI advances

Practical workshop

Scenario-based exercises
Overcoming sales challenges with AI
Collaborative AI implementation plans

Optional module: AI agents for sales

What are AI agents?
Types of AI agents
Applications and trends of AI agents in sales

Your training will be 100% funded

Our funding schemes are available exclusively to participants who live or work in Germany. Funding is not available outside Germany.

For career starters, job seekers, career changers, startups, experienced professionals, those looking to advance their careers, specialists, etc.

The QCG program for everyone in the company

Further information

The education voucher for all job seekers

Further information

Frequently asked questions

What specific content does AI+ Sales™ cover?

The course combines AI fundamentals with applications in sales—from lead scoring and forecasting to conversational AI and integration into CRM systems.

Which tools are presented and used in the course?

The course utilizes Salesforce Einstein, Uniphore, Conversica, and other platforms to automate sales processes and optimize them based on data.

What practical skills can be acquired in the course?

Users learn to understand AI models, apply tools, use data strategically, and intelligently control sales processes—without any programming knowledge.

How does AI+ Sales™ support sales forecasting?

Predictive analytics is used to show how future sales opportunities can be calculated in order to deploy resources in a more targeted manner.

Is the course suitable for all levels of experience?

Yes. No prior knowledge of AI or programming is necessary. The entry level is low, and the content is presented in a practical manner.

How does the course support direct application in the workplace?

Tool demos, exercises, and ready-to-use templates allow you to apply the methods you have learned directly to your existing sales processes.

What are the professional benefits of the AI+ Sales™ certificate?

It demonstrates in-depth knowledge of the use of AI in sales—a sought-after area of expertise in modern sales teams and in digital B2B sales.

Do you have any further questions? Please contact us.

Select your nearest center: *

0800 258 258 055

website@newhorizons.de

First Name *

Surname *

Telephone Number *

Postcode *

E-Mail *

I would like to receive funding for further training – I am currently: *

Company Name

Your message

I hereby confirm that I have taken note of the privacy notice. *