AI+ Sales Practitioner™

Price
Net: 397,00 €
VAT.: 75,43 €

Duration
1 day

For companies and job seekers:
this course is 100% fundable!

Location

Course Language
German

Training Solutions
WalkIn^®

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Sales is increasingly becoming a data-driven system in which speed and precision are critical. AI opens up new ways to better understand and specifically address customer needs.

Key topics:

Data-driven decision-making in sales
Automation of repetitive sales tasks
AI-powered predictions and forecasting
Optimizing the customer experience through technology
Scaling sales processes

Prerequisites
Understanding of basic sales processes and an interest in innovation

Target audience
Sales professionals and managers with a focus on digitalization

A clear view of current developments enables you to identify opportunities early on and strategically advance your sales efforts.

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Course Content

Introduction to Artificial Intelligence (AI) in Sales

Fundamentals of AI
Historical Development and Evolution of AI in Sales
AI Tools and Technologies Transforming Sales
Advantages and Challenges of Implementing AI in Sales
Practical Examples and Applications of AI in Sales
The Future of AI in Sales

Understanding Data in Sales

Categories of sales data
Techniques for effective data collection
Fundamentals of data analysis and interpretation
Methods of data management
Principles of data protection
Data integration in CRM systems
Overview of analysis tools
Ethical use of sales data
Case Studies: Practical Data Applications

AI Technologies for Sales

Introduction to Machine Learning in Sales
Predictive Analytics: Forecasting Sales Trends
NLP (Natural Language Processing): Improving Customer Interactions
Chatbots: Automating Customer Service
Segmentation: Tailoring Customer Experiences
Personalization: Tailoring sales approaches
Recommendation systems: Promoting product recommendations
Sales automation: Optimizing sales processes
Performance Analysis: Measuring Sales Effectiveness

Implementation of AI in CRM Systems

Fundamentals of CRM Systems
Integration of AI into CRM Systems
Lead Scoring
Customer Insights
Sales Automation
Personalized Communication
Chatbots in CRM
Gaining actionable insights from data
Case studies

Sales Forecasts Using AI

Introduction to Sales Forecasting
Overview of Predictive Models in Forecasting
Data Preparation for Analysis
Identifying Sales Patterns and Trends
Improving Forecast Reliability
Key AI Tools for Forecasting
Using real-time data for forecasting
Developing forecasts for various scenarios
Measuring the success of sales forecasts

Optimizing Sales Processes with AI

Task automation
AI-powered email marketing
Social media with AI analytics
AI-powered lead generation
Customer segmentation
Optimization of sales visits and calls
Content personalization through AI insights
Real-time monitoring of sales activities
Upselling and cross-selling with AI

Ethical Considerations and Bias in AI

Ethical Use of AI in Sales
Identifying Bias in AI Systems
Mitigation of Bias
Transparency in AI decision-making processes
Accountability for AI Actions
Protection of customer data
Compliance with legal regulations
Building customer trust through ethical AI
Anticipating ethical challenges in AI development

Hands-On Workshop

Scenario-based exercises
Overcoming Sales Challenges with AI
Collaborative AI implementation plans

Optional Module: AI Agents for Sales

What Are AI Agents
Types of AI agents
Applications and trends of AI agents in sales

Your training will be 100% funded

Our funding schemes are available exclusively to participants who live or work in Germany. Funding is not available outside Germany.

For career starters, job seekers, career changers, startups, experienced professionals, those looking to advance their careers, specialists, etc.

The QCG program for everyone in the company

Further information

The education voucher for all job seekers

Further information

Frequently Asked Questions

What specific benefits does the AI+ Sales Practitioner™ offer in sales?

More closed deals through data-driven decisions, automated lead qualification, and more targeted customer outreach—with measurable results in conversion rates and revenue.

What results can you realistically expect after completing the course?

Clearly structured sales processes, more accurate forecasts, and faster deal cycles through the strategic use of AI in day-to-day operations.

How is AI used in sales in practice?

From lead scoring to personalized outreach messages to predictive analytics—all directly applicable to real-world sales processes.

Which tools and applications are covered?

Practical use of CRM extensions, AI-powered analytics tools, and automation platforms for outreach, pipeline management, and reporting.

Who will benefit most from this course?

For anyone looking to scale their sales: from account executives to sales managers who want to work more efficiently and in a data-driven way.

What risks arise in sales without AI?

Slower processes, a poorer data foundation, and missed revenue opportunities compared to competitors who have already automated and optimized their operations.

How quickly can what you've learned be put into practice?