A Complete Guide to Digital Marketing

Price
Net: €
VAT: €

Price
Price on Request

Duration
5 days

For companies and job seekers:
this course is 100% fundable!
 

Location

Course Language
English

Training Solutions
Online Live

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Greater visibility starts with the right strategies. Successful digital marketing combines search engine optimization, social media, content marketing, and data-driven decisions into a well-thought-out strategy. Instead of isolated measures, this creates a synergy of reach, lead generation, conversion optimization, and sustainable online growth. Google, AI-powered searches, analytics, and targeted campaigns are playing an increasingly important role in this process.

Key Topics

  • Developing Digital Marketing Strategies
  • SEO and Search Engine Marketing (SEM)
  • Content Marketing and Storytelling
  • Social media marketing
  • Email Marketing and Marketing Automation
  • Google Analytics and Performance Analysis
  • Conversion Optimization and Landing Pages
  • Target Audience Analysis and Customer Journey
  • Online Advertising and Campaign Management

Prerequisites
Basic PC and internet skills, as well as an interest in online marketing, digital media, and modern communication channels, are recommended.

Target Audience
Marketing professionals, content managers, social media managers, self-employed individuals, sales and communications staff, and anyone who wants to apply or expand their digital marketing skills in a practical way.

Up-to-date expertise, proven methods, and modern marketing tools provide a solid foundation for planning digital campaigns in a targeted manner, optimizing them in a measurable way, and sustainably developing your online presence.

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Course Content
  • Core Principles of Digital Marketing
  • Omnichannel Marketing and Marketing Channels
  • Customer Journey and Conversion Optimization
  • Defining KPIs and Campaign Goals
  • Market Trends and Data Analysis
  • Basics of Search Engine Optimization (SEO)
  • Keyword Research with SEMrush and Ahrefs (Hands-On)
  • On-Page Optimization and Schema.org Markup
  • Technical SEO Audits Using Google Search Console
  • Successfully Implementing Link-Building Strategies
  • Local SEO for Better Regional Visibility
  • Creating SEO Content for High Google Rankings
  • Targeted Mobile SEO Optimization
  • Analyzing Organic SEO Metrics
  • Practical Application: Keyword Research with SEMrush and Ahrefs
  • Content Strategy and Brand Identity
  • Blog and Social Media Content
  • Platform Selection and Target Audiences
  • Editorial Planning
  • Facebook Marketing
  • LinkedIn Campaigns
  • Instagram Optimization
  • Social Media Analysis and Performance Measurement
  • Developing Email Campaigns with High Conversion Rates
  • Segment and personalize target audiences
  • Create mobile-optimized email designs
  • Use marketing automation with Mailchimp
  • Evaluate campaigns based on key metrics
  • Implement mobile marketing and SMS compliance
  • Hands-On: Create an Email Campaign with Mailchimp
  • Set Up Google Analytics and Configure Tracking
  • Analyze conversion tracking and user behavior
  • Create campaign reports
  • Implement advanced web analytics
  • Develop marketing strategies
  • Measuring campaign ROI
  • Practical Application: Evaluating Campaign Data with Google Analytics

Frequently Asked Questions

  • A website on its own is often only found if it is actively promoted through search engines, social media, email marketing, or online advertising. It is only through the combined use of various digital marketing channels that visibility increases, website traffic grows, and the acquisition of new customers improves.
  • Companies are looking for professionals who can combine SEO, SEA, social media, content marketing, email marketing, and web analytics. Knowledge of performance marketing, conversion optimization, and the analysis of marketing data to inform sound decisions is also in high demand.
  • Digital marketing encompasses the planning and implementation of digital campaigns, search engine optimization, content creation, online advertising, lead generation, and the analysis of user behavior. The goal is to continuously improve digital initiatives and achieve measurable results.
  • Today, AI supports many marketing processes—from brainstorming and copywriting to target audience analysis and campaign optimization. At the same time, human expertise remains crucial for effectively managing content, evaluating results, and successfully implementing marketing strategies.
  • Digital marketing strategies are used in virtually every industry—from small and medium-sized businesses to international corporations. Typical applications include brand building, customer acquisition, recruiting, e-commerce, product marketing, and digital customer communication through various online channels.
  • Google Analytics, Google Search Console, Google Ads, Looker Studio, and social media analytics tools are frequently used to track performance. They provide data on reach, clicks, conversions, and user behavior, and form the basis for data-driven marketing decisions.
  • Individual measures often have only a limited impact. When search engine optimization, social media, email marketing, content marketing, and online advertising are combined effectively, they create consistent user experiences and significantly improve the chances of generating qualified leads and building long-term customer relationships.
  • Digital marketing skills are in constant demand in marketing, sales, communications, e-commerce, and agencies. Those who can plan, analyze, and optimize digital campaigns are well-suited for a wide range of roles in a field that is constantly evolving thanks to new technologies.
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