Social Media Marketing and Optimization (SMM)

Price
Net: €
VAT: €

Price
Price on Request

Duration
5 days

For companies and job seekers:
this course is 100% fundable!
 

Location

Course Language
English

Training Solutions
Online Live

Today, social media plays a decisive role in determining reach, brand perception, and customer loyalty. However, successful strategies do not result from spontaneous posts, but rather from structured planning, in-depth data analysis, and targeted optimization. Social media marketing and social media optimization combine content strategy, platform expertise, and performance measurement into a powerful, integrated approach.

Key Topics

  • Developing social media strategies
  • Analyzing target audiences and creating personas
  • Content planning and editorial calendars
  • Organic reach and social media optimization
  • Hashtags, keywords, and platform algorithms
  • Community management and engagement
  • Metrics, analytics, and reporting
  • Evaluating and Continuously Optimizing Campaigns

Prerequisites
Basic knowledge of social media and an interest in digital marketing are helpful.

Target Audience
Marketing professionals, content creators, social media managers, communications specialists, freelancers, and anyone who professionally manages or strategically develops social media channels.

A well-thought-out social media strategy combines creative content with measurable results. Those who use platforms strategically, interpret metrics correctly, and continuously optimize content create sustainable visibility and strengthen brands over the long term.

Print as PDF
Course Content
  • The Development and Significance of Social Media
  • Opportunities and Challenges for Businesses
  • An Overview of Major Social Media Platforms
  • Understanding Algorithms and Reach
  • Social Media Signals and SEO
  • Social Search and Hashtags
  • Social Media Optimization (SMO)
  • Tools for Optimization and Hashtag Research
  • Analysis of Social Media Profiles and Content
  • Recent Changes to the Instagram Algorithm
  • Increase Reach Through Interactions
  • Gain Followers Organically
  • Content Strategy and Editorial Planning
  • Practical Instagram Tips for Everyday Use
  • Create Reels and Increase Reach
  • Instagram SEO and Hashtag Strategies
  • Using Threads for Businesses
  • Planning and Creating Instagram Ads
  • Canva for Professional Social Media Content
  • Account Types: Personal, Professional, and Business
  • Analyzing Profiles, News Feeds, and Keywords
  • Facebook Strategy for Businesses
  • Page Management and Invitations
  • Using Facebook Events Effectively
  • Using Royalty-Free Images
  • Monetizing Facebook Pages
  • Facebook Insights and Analytics
  • Understanding the Reels Algorithm
  • Planning Posts and Reels
  • Working with Meta Business Suite
  • Campaigns in Meta Ads Manager
  • Facebook Shop and Product Catalog
  • Important Page Settings
  • Set up CTA buttons
  • Optimizing Hashtags and Reach
  • Privacy and Tagging
  • Competitor Analysis on Facebook
  • Setting Up and Using WhatsApp Business
  • Understanding the WhatsApp Business API
  • Creating and Managing a Product Catalog
  • Automatic Replies and Quick Replies
  • Bulk Messaging
  • Using Labels for Customer Management
  • Integrating WhatsApp with WordPress
  • Marketing Strategies with WhatsApp Business
  • Linking Instagram, Facebook, and WhatsApp
  • Hands-on exercise with the most important features
  • Introduction to Pinterest
  • Create a Pinterest Account
  • Set Up a Pinterest Business Account
  • Create Viral Pins
  • Increase Traffic with Pinterest
  • Keyword Research for Pinterest
  • Pinterest SEO
  • Design Pins with Canva
  • Build Reach and Followers
  • Image Sizes and Design Guidelines
  • Set Up Rich Pins
  • Using Pinterest for Business
  • Hands-On: Create a Pinterest Account and Analyze Your Feed

Frequently Asked Questions

  • A continuing education program in social media marketing is ideal for professionals in marketing, communications, sales, e-commerce, and HR marketing, as well as for self-employed individuals. Companies looking to expand their digital visibility or use social media strategically will also benefit from up-to-date expertise on platforms, content, and performance.
  • Basic knowledge of social media makes it easier to get started, but is not required. Experience with digital media, content creation, or online marketing is helpful. More important than prior knowledge is an interest in using social media channels strategically and in a data-driven way to achieve various business goals.
  • Social media marketing involves much more than just posting content. Day-to-day tasks include content planning, editorial calendars, community management, campaign management, performance analysis, social media SEO, and continuous optimization based on reach, engagement, and conversion data.
  • In day-to-day work, tools such as Canva, Meta Business Suite, LinkedIn Campaign Manager, Buffer, and Hootsuite, as well as analytics tools like Google Analytics and Looker Studio, are used. They assist with content creation, planning, campaign management, and the analysis of key metrics.
  • Successful strategies are based on data rather than assumptions. Metrics such as reach, click-through rate, engagement, and conversion rate show which content is effective and where there is room for improvement. This allows campaigns to be refined in a targeted manner and marketing budgets to be used more efficiently.
  • The right platform depends on the target audience and business objectives. LinkedIn is suitable for B2B and recruiting, Instagram for visual brand communication, Facebook for communities and local reach, and TikTok and Pinterest for specific target audiences and content strategies. Making an informed choice significantly improves success.
  • Expertise in social media marketing expands career opportunities in marketing, corporate communications, sales, and e-commerce. Skills in content strategy, performance marketing, social media SEO, community management, and data-driven campaign optimization are in high demand—skills that are becoming increasingly important across many industries.
  • Platforms, algorithms, and user behavior are constantly changing. At the same time, topics such as artificial intelligence, social commerce, short-form videos, automation, and data-driven marketing are gaining importance. Up-to-date expertise makes it easier to interpret trends effectively and adapt strategies to new requirements.

Do you have any further questions? Please contact us.