BCS Generative Artificial Intelligence Award

Price
Net
VAT

Price
Price on Request

Duration
1 day

For companies and job seekers:
this course is 100% fundable!
 

Location

Course Language
English

Training Solutions
Online Live

Generative artificial intelligence shapes communication, product development, and knowledge work. A structured overview of concepts, limitations, and added value enables clear strategic positioning.

Key topics

  • Architecture and principles of generative models.
  • Prompt design and output evaluation.
  • Security, data protection, and governance.
  • Integration into existing business processes.
  • Market overview of relevant AI solutions.

Prerequisite
Interest in innovation, technology, and digital business models.

Target group
Managers, consultants, IT specialists, innovation managers, specialist departments with a digital focus.

A reflective understanding of AI provides a solid basis for decision-making and opens up new perspectives for sustainable value creation.

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Course content
  • Description of the most important concepts of generative AI
  • Description of common applications of generative AI
  • Description of the role of machine learning in generative AI
  • Description of the phases of the generative AI process
  • Explanation of the use of data in generative AI
  • Description of the role of transformers
  • Description of the role of feedback in generative AI
  • Explanation of the role of prompts
  • Description of the types of prompts and their use
  • Description of the necessity of quality checks for generative AI results
  • Explanation of methods for validating generative AI results
  • Description of ethical considerations in the development of generative AI
  • Description of legal and regulatory considerations in the development of generative AI
  • Explanation of how common AI risks can be mitigated

Frequently asked questions

  • The course covers basic concepts of generative AI, possible applications in companies, and opportunities and risks. Content includes technologies behind generative models, typical fields of application, and responsible use of AI in a professional context.
  • Suitable for professionals in IT, business, project management, and digitalization. Particularly relevant for roles that need to understand, evaluate, or strategically use generative AI.
  • Basic knowledge of digital technologies and AI concepts is helpful. However, technical programming experience is not necessary, as the focus is on understanding, applying, and classifying generative AI.
  • The course covers the fundamentals of generative models, large language models, practical application scenarios, ethical aspects, risks, governance, and the responsible use of AI in organizations.
  • Demonstrable AI expertise strengthens profiles in areas such as digitalization, innovation, and strategy. Organizations are increasingly looking for professionals who can classify generative AI in a well-founded manner and use it responsibly.
  • Generative AI is used for content creation, automation, analysis, and knowledge management. Companies use it to increase efficiency, optimize processes, and develop new digital products and services.
  • It is also relevant for business, marketing, analysis, and management roles. Many use cases arise outside of traditional IT, for example in communication, product development, or process automation.
  • The focus is on understanding generative models, evaluating AI applications, and assessing risks and opportunities. In addition, expertise is developed for strategic decisions relating to the use of modern AI technologies.

Do you have any further questions? Please contact us.